Neteller Golden Ticket Winner Scoops Which Bingo Award

The Neteller payment system is used by merchants and individuals all over the globe, and in the world of online casinos, it’s particularly popular due to the reliability, security, and speed with which it allows players to transfer money to and from their accounts. However, what many people outside the online casino and bingo industry are unaware of is that Neteller also operates an affiliate marketing programme for the gaming industry. Consequently, it’s one of the co-collaborators behind the annual AffiliateFest event, the first of which took place in 2015.

Recently, one of Neteller’s bloggers took time out to catch up with AffliateFest 2015’s golden ticket winner – Andrew Edwards – whose site, Mummies Bingo, has just scooped its second major industry award.


After Andrew collected Which Bingo’s Best Cozy Games Bingo Site award in London in May 2016, Neteller was keen to find out why he thought Mummies Bingo won and what it means for him and his team. Andrew believes it’s due to the site’s “strong brand, which has built up a loyal and trusted following” compared to the rest of the 100+ sites that currently reside on the Cozy Games network. Instead of merely “chasing traffic”, his team have concentrated on creating “a brand persona” for Mummies Bingo that allows it to “grow and engage its audience”. Andrew admits that the last 20 months (since the site launched) have been hard work and is, therefore, over-the-moon that Mummies has achieved two major industry awards in such little time (N.B. the site won Best New Bingo Site at BingoPort’s Players’ Choice Awards in 2016).

As many e-gaming affiliate marketers can only dream of emulating the accomplishments of Mummies Bingo, Neteller asked Andrew to share his tips on what makes his affiliate sites so successful. Andrew’s words of advice are to take site speed and website optimisation into serious consideration, as both factors influence site ranking in Google. After creating a fast website with a responsive theme, and optimising scripts, code, and images, Andrew highly recommends creating a strong SEO and content strategy for brand-related terms, and ensuring that no one word takes up over 2.5% of the overall link profile for money keywords.

Two of Andrew’s most successful sites, Mummies Bingo, and both offer Neteller as a banking method and are fully optimised for mobile play. His team has also just launched its own affiliate programme called, which they’ll be showcasing at the Amsterdam Affiliate Conference in June 2016, and offering new sign-ups a very exciting deal.

It seems that winning Neteller’s lucky golden ticket to AffiliateFEST 2015 isn’t the first, and definitely won’t be the last step on the path to success for the now multi-award-winning team at Mummies Bingo.

To read the Full article on Netellers Blog – CLICK HERE